So you’re a Vlogger or YouTuber, and you’re regularly uploading videos to your channel. You’re getting response from fellow YouTuber’s, but not the one you were hoping for. No need to get disappointed. In particular, don’t start second-guessing yourself and your content. “How do i promote my YouTube channel”, is a very common question, and one that every Vlogger does ask after some time.
The first thing you should understand is that the Internet is now a global platform. There used to be a time, even up till 2005 – 2006 when there were a lot of voids. But today, smartphones combined with 3G, 4G, etc. have completely changed the environment.
How Do I Promote My YouTube Channel?
On top of all this, the number of YouTuber’s seems to be rising with every passing day, and uniqueness seems to be vanishing. To tackle this, a YouTuber must use a set of strategies to make sure his/her video comes on top of a search result.
So what’s the answer to “how do i promote my YouTube channel?”. Lets find out.
Catchy Titles & Good Keywords
First thing’s first, in order to promote your Youtube Channel, you must clearly label it first. Creating great and catchy titles is a great way to attract audience. The two things that are key to this are:
- Short and to the point
- Descriptive + Keywords
If your video title is one of those that never ends then the potential viewer won’t be able to get a full look. It’s very likely he/she will simply skip the video. Next, including keywords can make your video visible to search engines, and appear on top of results. We’ll take a look at this later.
The next most basic thing to do is creating clear Youtube thumbnails. The thumbnail is the second component after the title that a potential viewer sees. Even if the title is perfect and thumbnail is non-descriptive, the user will skip your video. Youtube stresses the importance of this point by stating a list of guidelines for thumbnails.
Here’s how you can improve your thumbnails:
- Make sure they are as large as possible,
- 1280×720 resolution
- Try using 16:9 aspect ratio
Linking to Social Media
There are dozens of social media sites nowadays that form a well-networked web of cookies, giving each website an accurate idea of user’s likes & dislikes. If you wish to promote your Youtube Channel, then you must give viewers a reason to follow you, whether its Facebook, Twitter, Instagram, etc.
The quality of your content should be superb, and you should be at a point where your only problem should be getting more fish. Now, suppose people are following your social media accounts. The next thing you must do is have clear, crisp pages containing your bio, and subsequently containing links to your videos.
You also need to be active on those sites like Facebook, interacting with your fans, paying careful attention to their feedback. The “Hashtag” is a great way to extend one’s reach within minutes. Using hashtags on social media can get your page a lot of exposure, from where you can guide viewers off to your channel.
Engage With Your Audience
Once again, your social media accounts will come in handy in accomplishing this objective. You might’ve seen several Vloggers holding competition like “Win A Smartphone, Laptop, etc.” from time to time. You can use such tactics to engage your viewers and in return get traffic from them. I’m not asking you to give away free electronics, but you can start off small instead.
- Ask viewers to leave a comment in exchange for a mention in the next video
- Ask non-subscribers to subscribe
- Start a video contest where the winner gets a product, an interview, a gift, etc.
Collaborate With Other Creators
Finally, start collaborating. Youtube like many other social platforms is a community. Collaborating and working with other Youtubers will give both of your benefit. You’ll both get a mixed audience, and as a result more future views.
Collaboration can be as little as featuring someone else’ content (with due permission) and as big as guest appearances. It depends on your connections and requirements. If you’re starting off new, then it’s best to build your connections, network with other Youtubers that are at your level.
Build up from there, and you’ll slowly but surely find yourself at a new level.
Remember, starting off in a step-by-step manner is the key. Always make sure you have the basics covered, and from there move on to more advanced steps like networking, social media interaction and so on.
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