Beauty Vlogging has really taken off since Youtube came into play and has been growing ever since. Makeup junkies are ardent followers of beauty guru channels, learning new tips & tricks to stay on top of their hair n’ makeup game. If you’re someone who has a similar skill set, the desire to earn some extra money. Then having a Youtube Channel is the best way to get started.
Table Of Contents
Step 1. Know your Audience
The world of makeup is as deep as the web itself. Every week some new cosmetic or technique is launched that fills enthusiasts with a lust to acquire it. Before you start a channel, you should have a clear mind as to who you wish to target. Ask yourself:
- What kind of videos do I want to make?
- Who will watch them?
- Who am I trying to reach?
It’s recommended that your answers to these questions be somewhere around your own skillset!
Step 2. Invest
There are primarily two things you’ll need to invest in to keep your channel alive:
Assuming you have a technical knowhow of makeup & hairstyles, you’ll need to buy supplies enough for 2 – 3 videos. Make sure you have enough of everything before you get started.
Next, you’ll need a few tools of the trade.
- Video editing software: Adobe Premiere or Sony Vegas
- Camera & Mic: they need to be able to capture HD as you’ll need to show your audience every bit of detail
- Lighting, environment: the camera alone won’t be able to bring out true colors of the room. Natural light or secondary lights would be vital for your channel’s success.
Step 3. Start Creating Content
Starting off is one of the toughest part, especially if you’re a total newbie. Good planning however, helps. The part to remember over here is that you need to have a few videos before you launch your channel. This means you must create 2 – 3 proper tutorials, each released on their prior day of the week.
During post-production cut out any unnecessary parts, while making sure your narrations are clearly audible.
Step 4. Create a Brand
Like most Youtube channels, you should think of creating a brand out of your channel from Day 1. It won’t happen overnight, but in due time it will. Create a logo, brand name and introductory video to build a solid framework. The name must be catchy, and appropriately relate to your channel’s core attraction.
In addition, you’ll need to beef up your social media presence on websites like Twitter, Facebook and Instagram. This way you can keep your followers up-to-date and quickly divert them to your Youtube Channel. See this article on how Zoela promotes her YouTube brand.
Step 5. Plan for the Next Month
Always have a plan chalked up for the next month, and how you’re going to cover it. At the same time, you must have at least 3 videos ready for launch at all times. This way you’ll be ready to deal with any emergency, while keeping your audience excited about the next video.
Lastly, pay due attention to the feedback your audience leaves for you. Interacting with your viewers will greatly enhance your image, and help you shore up significant market share in the long-run!
You can see the top 31 YouTube beauty gurus here for some inspiration.