The word “influence” gets thrown around a lot on YouTube, but one creator who truly has a lot of influence on the platform is Jeffree Star. It is no question that beauty icon’s Jeffree Star’s net worth is HUGE.
Whether you love him or hate him, there is no denying that Jeffree Star is an incredible business person who uses his influence to bolster his brands to incredible success. But how much does the beauty influencer make from YouTube and his makeup brand?
Let’s find out!
How did Jeffree Star Get Started
If you’re interested in becoming a popular vlogger, makeup artist, or singer like Jeffree Star and want to follow in his footsteps then you might be interested in his background story. The colorful virtual star has shown an interest in fashion, makeup, and entertainment since his early childhood when he snatched his mother’s makeup kit to create different looks.
He moved to Los Angeles after high school and became a part-time makeup-artist while doing stage performances at nighttime.The star quickly became popular after creating a makeup tutorial for his MySpace account and soon started earning some big bucks. He’s currently one of the richest YouTubers — and not just because of his success on his streaming channel.
How Much does Jeffree Star Make?
For a full breakdown on how I came up with this data and calculations, you can see more down below!
Jeffree Star YouTube Earnings From Ads
- Average earnings per video: $35,000
- Average earnings per month: $175,000
- Average earnings per year: $2.1 million
Below are the earnings from Jeffree Star Cosmetics which are bolstered from Jeffree Stars’ YouTube channel.
Earnings From His Makeup Brand
The beauty industry was Jeffree Star’s doorway to success. His makeup brand, Jeffree Star Cosmetics, was founded in November 2014 and is performing surprisingly well for such a young brand.
This cosmetics empire distributes a wide range of beauty products like liquid lipstick, makeup bags, lip scrubs, eyeshadow pallets, and much more. In 2018, the beauty company was already operating with over 100 employees and an operational cost of $175,000 per month. It’s estimated that each product launch earns up to $5.2 million.
Earnings From His Makeup Brand
- Jeffree Star Cosmetics Monthly Income: $10 million
- Jeffree Star Cosmetics Monthly Profit: $4 million
- Jeffree Star Cosmetics Yearly Income: $120 million
- Jeffree Star Cosmetics Yearly Profit: $48 million
Below is the beauty star’s Jeffree Star’s combined net worth from his YouTube channel, investments, cosmetic brand, and his merchandise.
Jeffree Star Net Worth From YouTube + His Brands
- Total Net Worth: $110 million
If this is your first time seeing Jeffree Stars’ earnings, you may of had to take a deep breath! It’s true that he’s one of the highest-paid YouTube stars, but when comparing his YouTube earnings to his own company, it is dwarfed in comparison.
But in saying that, Jeffree uses his YouTube channel as a fantastic tool to spread awareness of his own personal brands.
How Much Does Jeffree Star Make Per Video?
When it came to calculating the amount earned per video, I used a CPM of $5 per 1,000 views as a conservative estimate. While this is still a guess, it is based on many recent videos where well-established YouTubers have shared how much they earn per 1 million views. This same data can then be applied to his videos.
On average, Jeffree receives around 7 million views per video with an average duration of 20-30 minutes. While the duration may not seem that important, it makes a ton of difference for Adsense earning as creators can insert an unlimited amount of ads within a video. So based on his view counts and video length, Jeffree would on average earn:
- Average earnings per video: $35,000
One thing to note about this figure is that this is only from ad income, which is overshadowed by how much he earns by referring views to his own makeup products and merchandise.
Jeffree Star Net Worth
Upon researching this article, I kept on being surprised as to how many different business ventures Jeffree Star is involved with. From my research, he has multiple fulfillment warehouses that he owns, a print on demand merchandising business and of course his own makeup brand. Not to mention many other brands that he has quoted he is involved in, but has not shared the specifics publicly.
On top of that, he also has multiple investment properties and also invests in some Marijuana companies. So when combining all these revenue streams and businesses together, it is estimated that:
- Jeffree Star Total Net Worth: $110 million
How Did Jeffree Star Get His Money?
Jeffree Star leverages his talents as a makeup artist, singer, YouTuber, and entrepreneur to generate an income from various online platforms. For those old enough to remember, Jeffree had his big start on MySpace being the most followed person (behind the creator Tom).
His virtual career started on MySpace where he began to share fashion tips, blog advice, and his life story. During this time, Jeffree released multiple songs which gained much attention which allowed him to go on tour around the world to adoring fans.
After MySpace, Jeffree then invested all of his remaining money into what is now a makeup empire. During this time of creating the company, Jeffree started his YouTube channel at the same time in 2014 to help promote his new brand.
In 2009, the internet star released the studio album Beauty Killer. He also appears in other music videos with artists like Kesha Blood. In 2013, Jeffree left his music career and the music industry behind and started focusing his attention towards other income sources. He currently has over 17 million YouTube subscribers and the figures are ever climbing.
Fast forward to today and he has now built a world-wide brand and has over 1.6 billion views and 22 million subscribers.
Jeffree currently generates income from five main sources:
- He’s the founder and owner of Jeffree Star Cosmetics from which he earns a large income by selling cosmetic products through his website.
- He’s an influencer with a huge fan base and generates income from various social media platforms like YouTube and Twitter.
- He has investments in a marijuana business.
- He has several real estate investments.
- He also has brand endorsement deals.
The internet sensation is currently 35 years old and there’s still no sign of slowing down. We believe that there will be plenty more to come from him and that his net worth is bound to increase dramatically as his fame, cosmetic company, and investments continue to grow.
How I Compiled This Data
When it came to calculating the earnings of Jeffree Stars’ YouTube ad earnings, I used a CPM of $5 per 1,000 views.
Typically, a smaller YouTuber may receive a CPM of around $1-$2 per 1,000 views, but considering the influence, engagement, and length of his videos, a higher rate of $5 per 1,000 views is not unusual to see.
For his makeup brand, I compiled data from multiple courses such as Wikipedia to get an average from his business and investments. I also sourced some recent information a Shane Dawson documentary where Jeffree shared that he earns up to $20 million from a lunch of an individual product.
Final Thoughts
That’s all folks! Hopefully, this article has shed some light on how much Jeffree Star earns and maybe as some inspiration to start your very own YouTube channel! Also, if you find any other data to update this article, please let me me know in the comments! View David Dobrik’s net worth here!
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