When you speak to most people about Vlogging you may see a squirm in there face. A usual response may be “is that like blogging or something?” then comes the description of how it differs and how good it is.
However when you go over to YouTube, it doesn’t take long till you stumble across a Vlogger and a community that usually surrounds them. So in this article we will be discussing “Is Vlogging the future of media consumption?”.
How Vlogging & Traditional TV Viewing Differ
You don’t have to zoom in to closely to see the huge differences when when you compare Vlogging & TV consumption. One of the biggest differences between the two is the amount of man power and hours that goes into each creation.
For example if you were to get a TV show off the ground today you would need writers, studio executives, investors, producers, actors, marketing, sets, expensive camera equipment and the list goes on. What makes this even more scary, is that you can put in all this work, and a TV show still might not go down well with the general audience.
Compare that you YouTube Vlogging ,when essentially all you need is yourself, a camera and a YouTube account. This makes you the actor, writer, director, editor and producer of your content. Also there is no exterior force telling you to act or respond in a particular manner. In essence that is what makes Vlogging so liberating. You are the sole creator so you have all the control.
Another huge difference between Vlogging & traditional media consumption is the audience. As a Vlogger you’re content is accessible to the world in a instant thanks to YouTube. Compare that to TV & Movies where you need special licensing and deals to be made with each country.
The Audience Is Starting To Shift
People are starting to realise that there is a alternative to watching the same old stuff on TV. With the help of YouTube and Vloggers, you now have a unlimited perspective enhancer that allows you to dive into other peoples world.
This is hugely transformative from a viewers perspective as the connection to the media is more a one on one relationship. This is mainly due to the style in which Vlogs are shot when its just the Vlogger and a camera.
A great example of how the audience is starting to shift are Vloggers like Casey Neistat, RomanAtwood & PewDiePie. These Vloggers/ YouTubers record there daily lives and receive millions of views per day.
Casey Neistat was averaging 2 million views per daily Vlog which is on par for many broadcast TV shows. One part of the huge audience involvement is the ability to comment instantly on videos and share your thoughts and views.
Vlogging Is More Relevant & Responsive
The beautiful thing about Vlogging is that it is moderately quick to create so you as a Vlogger can discuss issues that are playing out in real time. This is a huge factor as you can get a inside perspective which is personal and unique. In a world where everything is becoming instant, Vlogging is providing a creative outlet for this shift.
When compared to TV shows which take a year to create, the cultural response is delayed and out of touch. South Park is one of only a few shows that has a one week turnaround. This has been a major part of there success and longevity.
Anyone Can Become a Vlogger
What makes Vlogging so powerful and disruptive is that literally anyone can do it. As we mentioned above all you need is yourself and a camera. If your viewing this article on a smartphone you already have a camera. So the only thing now is taking the first step.
In conclusion we truly believe that Vlogging is the future of media consumption and it wont take long for the wave to come rolling in. If you want to get a good Vlogging camera you can check out this buying guide.